|
logo
white arrow pointing right

Destination Marketing & Sales

ENVISION SAINT JOHN
POSITIONS THE REGION
AS THE DESTINATION OF
CHOICE IN THE MARITIMES.

concert grounds

WE LEAD STRATEGIES AND SUPPORT PARTNERS TO SELL THE SAINT JOHN REGION

DESTINATION MARKETING

Campaigns promoting the region in markets of highest affinity across multiple channels

STRATEGIC PARTNERSHIPS

Elevating the visibility of key attractions and events - encouraging visitation of the destination

CONVENING

Fostering alignment between operators & organizations within the tourism and hospitality sector

DESTINATION SALES

Selling the region to meetings & conventions, sports tourism, major events, travel trade & cruise markets

TRAVEL MEDIA

Pitching, hosting & supporting media in the region - working with provincial partners to leverage coverage

VISITOR SERVICES

Welcome Centres, printed collateral, destination website and Visitor Experience training to frontline staff

The only city on the Bay of Fundy, home of the world’s highest tides.

CNN Travel named Saint John as one of their top 24 destinations to visit in 2024 – and we couldn’t agree more!

We’ve compiled a list of 24 of the best things to do when visiting our region. The salt air and coastal sights will reinvigorate you; the local cuisine and music will nurture you; and the people will embrace you. Visit our destination website to read our 24 in 2024 and explore Saint John and Towns by the Bay. 

SJTOWNSBYTHEBAY.COM
city skyline

2024 Destination Strategy

On April 25th, we presented our 2024 Destination Strategy at a Tourism Industry update. Download a copy of the presentation below, and click through the video gallery to watch a sample of this year's destination marketing campaign videos.

2024 Destination Strategy
2024 Destination Strategy

2024 Welcome Ambassador Training

This training is designed for front-line staff who serve visitors and new residents in the Saint John Region - promoting the “no wrong door” approach and reminding staff of the resources available to them through websites and printed collateral. 

Welcome Ambassador Training
photo of city with text stating welcome ambassador training

Jen Silliphant
Director of Destination Marketing
[email protected]
T: (506) 658 2877

Jen Silliphant

EXPERIENCE OUR RICH HERITAGE
AND LEGENDARY MARITIME HOSPITALITY

GET IN TOUCH

GROWTH STORIES

collage of photos - La Belle Cabane

Indigenous-owned Healing Sanctuary Continues to Grow and Offer Unique Experiences

Five minutes off the Gondola Point ferry on the Kingston Peninsula lives a unique escape - providing a calm…

man standing with telescope in front of car

A Starry Success: Pioneering Astro-Tourism in New Brunswick

Stéphane Picard has always had an interest in the night sky, but it was during the pandemic that he turned his…

two people smiling

First Nations Storytellers – Sharing Indigenous Culture in the Saint John Region

Three years ago, Dave Smith never imagined he would quit his 20-year career working in an office to enter the world…

Land acknowledgement

The Saint John Region is situated on the traditional territory of the Wolastoqiyik, Mi’Kmaq, and Peskotomuhkati Nations. This territory is covered by Peace and Friendship Treaties signed with the British Crown in the 1700s. The treaties recognized the significant and meaningful role of the Wolastoqiyik, Mi’Kmaq, and Peskotomuhkati in this province and the country with the intent to establish a relationship of trust and friendship.

 

Envision Saint John: The Regional Growth Agency pays respect to the elders, past and present, and descendants of this land, and is committed to moving forward in the spirit of truth, collaboration, and reconciliation.