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Regional Insights & Strategies

Discover Economic Progress and Insights

We are the go-to source for the Saint John Region's economy - driving strategies and studies to move the region forward. 

2024 STATE OF THE ECONOMY 

Lana Asaaf, senior economic advisor to Envision Saint John, through a partnership with the Atlantic Economic Council provided an update on the state of the economy at the Fundy Regional Service Commission's regional summit in November 2024. A public presentation was streamed virtually and recorded on January 9th, 2025. You can view the presentation and video recording below. 

The region has been experiencing a resurgence with record levels of population growth and investment - but challenges remain. There is still a need to focus on immigration and the growth of exporting industries, which will be critical to sustaining the region's momentum.

State of the Economy

REGIONAL ECONOMIC DEVELOPMENT STRATEGIC PLAN 

To learn more about the Saint John Region's Economic Development Strategy, download a copy. 

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REGIONAL TOURISM MASTER PLAN

To learn more about the Saint John Region's Tourism Master Plan, download a copy. 

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POPULATION, EMPLOYMENT & LABOUR FORCE DEMAND PROJECTIONS

This report was conducted by Deloitte LLP and metroeconomics to provide an understanding of various scenarios for population growth and labour force demands. 

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RESIDENTIAL MARKET STUDY 

The Residential Market Study provides an understanding of the potential demand for housing development over the next 20 years, as well as some key recommendations on how the region can navigate the changing economic environment for the development industry. 

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TALENT STRATEGY - POWERED BY PEOPLE

On May 24, 2023 we presented our Talent Strategy at the Powered By People symposium. Download a copy of the presentation below.

INDUSTRIAL SECTOR PRESENTATION

In November 2024, Envision Saint John presented to the City of Saint John's Growth Committee on the importance of the region's industrial sector and highlighted how we have a once in a generation opportunity to leverage our industrial base for our economic growth. 

Land acknowledgement

The Saint John Region is situated on the traditional territory of the Wolastoqiyik, Mi’Kmaq, and Peskotomuhkati Nations. This territory is covered by Peace and Friendship Treaties signed with the British Crown in the 1700s. The treaties recognized the significant and meaningful role of the Wolastoqiyik, Mi’Kmaq, and Peskotomuhkati in this province and the country with the intent to establish a relationship of trust and friendship.

 

Envision Saint John: The Regional Growth Agency pays respect to the elders, past and present, and descendants of this land, and is committed to moving forward in the spirit of truth, collaboration, and reconciliation.