Envision Saint John Launches Regional Pride of Place Campaign

October 3, 2022
FOR IMMEDIATE RELEASE

SAINT JOHN: Envision Saint John: The Regional Growth Agency is rolling out the Saint John Region’s new brand promise – Always Moving Forward through a pride of place marketing campaign that focuses on the region’s proven track record of forward-thinking and strong determination for future growth.

“In early 2021, Envision Saint John embarked on a thoughtful, deliberate process to determine an authentic place brand, identifying the traits in our region that we should be leaning into from a cultural, economic, infrastructure, and quality of life perspective,” explained Paulette Hicks, CEO of Envision Saint John. “We market tested our value proposition to ensure it would capture hearts and minds, enlist supporters, attract investors, and motivate those that can activate growth.”

As growth initiatives continue to move forward in the Saint John Region, Envision Saint John is also focused on instilling and building “pride of place” both among residents and the business community throughout the region.

“By tapping into the pride of place that exists among those that call this place home, we are building a strong network of ambassadors to help promote and “sell” the region,” shares Hicks.

The campaign is focused on quality of life, career opportunities, growth, and development.

“People here love to get things done, providing a legacy of success that gives us an outsized advantage in building for the future,” said Hicks. “The Saint John Region is Always Moving Forward, and we hope residents can see and feel that through this pride of place campaign.”

The campaign includes digital, social, radio and transit advertising as well as billboards and grassroots activations including decals and stencils showcasing The Saint John Region – Always Moving Forward. To view the full-length campaign video, click here.

-30-

Media Inquiries:
Nicole Vair, Marketing & Communications Manager
[email protected]
506-658-2877 ext.105