Envision Saint John Unveils Bold New Plans to Shape the Region’s Future
December 5th, 2024
FOR IMMEDIATE RELEASE
SAINT JOHN, N.B. – Envision Saint John: The Regional Growth Agency proudly announces the launch of two transformative initiatives to drive growth and prosperity across the Saint John Region. The Regional Economic Development Strategy and the Tourism Master Plan are comprehensive roadmaps that have come together following an extensive collaborative process involving consultations with key stakeholders, municipal partners, community leaders, residents and visitors.
The Regional Economic Development Strategy includes a comprehensive approach to economic development, prioritizing workforce development, infrastructure enhancements, business expansion and retention efforts, investment attraction as well as quality of life improvements.
The goal of the Tourism Master Plan is to enable the region to deliver a positive visitor experience while enhancing the quality of life for local residents. The plan emphasizes the importance of addressing infrastructure needs, diversifying attractions, enhancing visitor experience and extending the season.
“By collectively building on our strengths and uniqueness, the region can achieve great success. These plans are the product of meaningful collaboration, ensuring the voices of our partners and community shape the path forward,” said Andrew Beckett, CEO of Envision Saint John. “We’re excited to work together with regional partners and municipalities to showcase why this is the best place to live, visit, and invest. Success will rely on the collective efforts of many stakeholders.”
Development of these strategies began in January of 2024 with research and engagement including surveys, benchmarking and analysis of global trends. A regional assessment was completed by Resonance – a firm that specializes in destination, economic and urban development growth. Stakeholder engagement workshops took place in the Spring of 2024, with action planning rolling out throughout the summer and fall. CEO, Andrew Beckett has recently presented the strategies to all regional municipal councils.
Both plans are available online at Regional Insights & Strategies.
Media Contact:
Nicole Vair
Marketing & Communications Manager
[email protected]
506-658—2877 ext. 105
